January 2021

It seems that almost every day there is a new beauty product hitting the market: new eyeshadow palettes, a new lipstick formula, and foundations galore. The beauty industry is constantly churning out products that we, the beauty-obsessed, eat up with glee. 

As the industry becomes more saturated with products, companies are looking for new ways to appeal to customers, and the best way to do that is to release products we’ve never seen before. Innovation is always a good thing, and as more companies fight for our attention, producing new products with different benefits, delivery, and packaging is important. 

Being the beauty junkie I am, I’m always looking for the most interesting new item on the market and how it compares to the products we already know and love. I’ve rounded up the five best beauty innovations we saw in 2020 so you can try something new and exciting too! 

Fresh Beauty

Rose Deep Hydration Oil-Infused Serum

When this addition to the Fresh Rose skincare line came onto the scene this past spring, I was intrigued. A liquid serum infused with oil? How did it work and what did it do? This is a serum that you drop into your hands (it has a water consistency) and press into your skin. The serum delivers 24 hours of hydration to give you dewy and plumped skin. The water/oil formula is interesting because you have two phases mixing to hydrate. You can also use it morning or night, so it’s the perfect addition to your skincare routine, no matter the time of day. 

Dyson

Corrale Hair Straightener

If you haven’t heard, Dyson isn’t your mom’s vacuum brand anymore --they’re making our new favorite hair tools now! You know about the blow dryer and the Air Wrap but in 2020, Dyson released a cordless hair straightener… yes, cordless. Have you ever wanted to straighten your hair while on a no camera Zoom call? Now you can! The straightener has a flexing copper plate to help you remain in control of the styling while also using less heat. The iron is made to reduce frizz, which we can all use a little help with. A cordless straightener that reduces frizz and breakage and still *actually* straightens hair? Innovation at its finest… 

Plus, we love how easy it is to curl with this straightener because of it's curved shape. This video made all of our editors' jaws drop. 

Eylure

C-Lash Lash Naturals Replacement

This is an innovation that shouldn’t have taken until 2020 to develop, but better late than never. The London-based brand, Eylure released C-Lash, which is specifically made for those who have lost their eyelash hair to cancer treatments or other medical conditions. These lashes are made with a thicker-yet-softer and more flexible band to help adhere to the eye better and easier than other lashes. The story of how they came about is beautiful; C-Lash founder, Codilla Gapare was diagnosed with breast cancer, and after losing her eyelashes, she realized that regular fake lashes do not cut it for a lash replacement. Enter C-Lash. They partnered with Eylure to bring these false lashes to market, and the rest is history. 

Megababe

Megababe Le Tush Butt Mask

A butt mask? Stay with me here… We have masks for everything else: our face, hands, feet, eyes, lips, hair… why not your tushy? Megababe is the beauty brand of our bodies--thank you, Katie Sturino--so why shouldn’t they be the ones to save our butts? The Le Tush Butt Mask is a three-minute clarifying mask that is formulated with glycolic, malic, and azelaic acid along with environmentally-friendly exfoliating beads to deep clean. There is also witch hazel to clarify and squalane and kelp to moisturize. It will leave your behind healthy, glowing, and ready for bathing suit weather (regardless of what time of year it is).

Fenty Skin

Fat Water Pore Refining Toner Serum

A toner and serum, this product defies the rules that a toner has to be drying and that a good skincare routine includes a dozen steps. This thick serum is unlike any other skincare product we've ever tried. It's truly the hybrid of a toner and serum, as its texture is thick like a serum but spreads and feels like a toner on your skin. (How many times can I say "toner" and "serum" in just a few sentences?) Our editors tested this product, along with the whole Fenty Skin line--here was our review.

Benefit Cosmetics

Brow Microfilling Pen

Microblading has been all the rage over the past few years, but now, our favorite brow beauty brand has marketed that look for everyone. This "microfilling pen" has an ink-like formula to adhere to your brows and skin, mimicing the look of actual hair. If you follow the instructions on the Benefit website, you’ll look as if you came straight from the salon. This was especially necessary for 2020 since, ya know, we couldn’t get our brows done. 

 

The post The 6 Most Innovative Beauty Products of 2020 appeared first on The Everygirl.

About once a week, I grab a snack, my favorite throw blanket, and my computer opened directly to Sephora, as I sit down to watch a series of makeup collection videos on YouTube that will put me in absolute awe and pure-happiness for at least a few hours. They usually range anywhere from 35 minutes to an hour and a half, and every time, I feel an immense pleasure that probably isn’t normal. I’m utterly amazed by giant makeup collections, but I’m also aware that more isn’t always more, and having a set of the basic items is enough for almost any look you can imagine. 

We’re already huge fans of a capsule wardrobe here—a selection of items that mix and match together to create a cohesive look without buying tons of items every season. And after some thinking, I realized this exact principle could be applied to your makeup collection. So, here we are: a capsule makeup collection that works for pretty much anyone’s needs, whether it’s going into an office every day, wanting some nighttime looks, or if you just wear makeup for special occasions. These products work together beautifully to create whatever look you can imagine: neutral, glam, sexy, editorial, dramatic, and beyond. Here’s our capsule makeup collection, with a selection of our editors’ favorites, reader favorites, and best-selling products in their categories, as well as a high-end and drugstore option for each, because every good capsule has a mix of high and low.

Don’t feel like you have to buy all of these at once—just like a closet full of clothes, a good selection of makeup is developed over time based on your personal needs.

 

Primer

Primer creates a barrier between your skin and any base products, making it less likely those products will clog your pores, lead to breakouts, or slide around your face all day long. A really good moisturizer can be a great primer for someone with very dry skin, but something that prolongs the wear of your makeup while helping your foundation to look even better is the key in our book.

 

Foundation

A good foundation is exactly what it says: a foundation for your entire makeup routine. A good one isn’t just nice to have; it’s necessary. Makeup is only as good as the base underneath, so take your time trying different formulas and discovering what works best for you. If you’re trying to get your bang for your buck, choose something medium-coverage that can be built up to full with an extra layer (and doesn’t get cakey) or sheered out when mixed with a moisturizer. A natural, satin finish is also a great way to go, because you can powder it down to make it matte or wear it with a glowy primer and extra highlighter to get a dewy finish. You’ll get basically everything you could want in a foundation, all in one bottle. 

An editor and reader favorite can be found in Bite’s Changemaker foundation. It’s everything I described above and more. It’s lightweight and natural, but it has some coverage if you like to cover up any spots or discoloration. For a drugstore alternative, you can’t go wrong with Revlon’s Candid foundation.

 

Concealer

Finding a concealer that works for you is quite the goose chase in the makeup world. With thousands of formulas out there (I don’t know if that’s a real number, but I’m going with it), there are a lot of products to choose from. So, you’ll also want something versatile, lightweight, and medium-coverage. It is important to know what you’ll likely do with your concealer (some formulas that are amazing under the eyes don’t cover blemishes well, and vice versa), but opting for something that is buildable rather than full coverage straight out the gate might make this a little easier. NARS Radiant Creamy has been a favorite of many for years, and the hype is completely real. A similar drugstore option lies in Maybelline’s Fit Me concealer that is creamy and lightweight—and under $10.

 

Powder

Whether your skin is desert-dry or uncontrollably oily, powder is a must if you want makeup to stay on all day. The reasons are obvious for oily skin (to soak up oils and keep makeup in place), but for dry skin, powder keeps your makeup from bunching up in fine lines or sticking to dry patches. If you like to keep a natural radiance, choose a fine powder (pressed or loose) that contains mica or synthetic mica (the ingredient that gives the sparkly quality to highlighters and shimmer eyeshadows) to keep the glow without splotchy glitter all over your face. 

 

Blush

Blush is a staple in many people’s beauty routines—it makes you look alive and like you have a natural flush to your cheeks. 

Bronzer

Whether it’s summer or the dead of winter, it’s good to add a little bronzer to the perimeter of the face to add some color back to your skin and get rid of the flat look you can get from high-coverage foundations. A matte bronzer is good to add dimension and color, while something with a sheen or shimmer adds a glow and a natural-looking tan. Neither is wrong—opt for whichever you think will work best for your skin tone. Bronzer is typically a warm tone; for some, a natural tan looks red, but for others, it might be yellow or olive. Some people even prefer a neutral bronze. Pay attention to your skin tone, and shop from there.

Physicians Formula

Butter Bronzer

 

Highlighter

To add an extra glow to your cheekbones, a shimmery highlight is the way to go. To pick the best highlighter for you, find something that is the same tone as your skin. If you have a warm undertone, try something golden; go for something pink or icy if your skin is cool; or if you have neutral or olive undertones, champagne works really well. Along with the tone, the depth of the tone is important too. To avoid the much-hated stripe along your cheeks, your highlighter needs to be the same shade or lighter than your skin tone. This way, it’ll blend in instead of being an obvious shimmery line across your cheekbones. 

Jouer Cosmetics

Powder Highlight

 

Contour

Unlike bronzer, contour is a cool-tone that is meant to shade and sculpt your face. It’s used in the hollows of your face to make your cheekbones higher, your jawline more defined, your forehead smaller. Oh, the magic of makeup!

Double Take Contour Stick

UOMA Beauty

 

Eye Primer

If you plan to use eyeshadow, you need an eye primer. Without a primer, shadows can crease, fade, and get patchy on your lids, making them hard to blend (and just not cute). An eye primer is basically the same as your face primer: it puts a layer between your lids and the makeup, and it gives your eyeshadows something to stick to.

Smashbox Cosmetics

Photo Finish Primer

 

Eyeshadow Palette

You can definitely have a makeup collection without eyeshadow, but what would be the fun in that? Start your collection with a neutral palette that has a mix of mattes and shimmers to make daytime, work-appropriate looks as well as shimmery night looks for happy hours and date nights.

Anastasia Beverly Hills

Soft Glam Eyeshadow Palette

 

Eyelash Curler

Curled lashes make any mascara look a thousand times better—I don’t make the rules. But there are definitely a lot of eyelash curlers on the market that don’t hold the curl well, rip out your lashes, pinch yours eyes, and basically, do more harm than good. To get the best lash curl, hold the curler a little bit away from the base of the lashes (to not get any pinching) and hold down for about 10 seconds. Feel free to wiggle the lash curler around to make sure every lash gets an adequate curl.

 

Mascara

Mascara was probably one of the first makeup items you ever purchased. It’s an ever-changing market with new formulas dropping constantly, and while some of our old favorites still reign supreme (*cough cough* Better Than Sex), there are a few newer formulas we love too. Mascara is personal, so some trial and error is expected. 

 

Eyebrow Pencil

Use an eyebrow pencil to fill in any sparse areas of your brows and to shape them exactly how you want. Your eyebrows are a frame for your face, so a solid eyebrow pencil is essential in any makeup kit. A small, micro pencil is important for creating hairlike strokes. Pay attention to the tone of the eyebrow pencil as well—using a very warm brow pencil on your very cool eyebrows won’t exactly look natural.

Anastasia Beverly Hills

Brow Wiz

 

Eyebrow Gel

You can count on a brow gel to hold your eyebrows in place, add a little extra volume to the hairs, fill in the brows, and shape them exactly how you want. Whether you use a brow pencil or not, a gel is a really easy way to amp up your brows, and it takes maybe five seconds.

Glossier

Boy Brow

 

Eyeliner

Eyeliner has changed a lot from the days we put a rim of black around our eyes. Instead, eyeliner can be used to open up your eyes, to draw a wing (much easier than a liquid liner if you’re a beginner—or just cannot get the hang of it, same here!), or smudge on the lower lashline to add a little smoke.

 

Lip Balm

A lip balm is a must for anyone—beauty-lover or not. Dry, crusty lips obviously don’t look great, but they don’t feel so good either.

Rosebud Perfume Co.

Smith's Rosebud Salve

 

Lipstick

Having the perfect nude lipstick that goes with every outfit is a must. Finding a good nude used to be impossible, but Charlotte Tilbury’s iconic Pillow Talk lip color (which is now available in Pillow Talk Medium and Pillow Talk Intense!) basically did it for us. Pillow Talk looks good on basically everyone—which might explain why it’s the best-selling lipstick in the world! If you’d rather not invest just yet, L’Oreal’s Colour Riche line has a few nude shades with a comparable formula.

Although it’s not a necessity, if you love fun lip colors or want your lip color to be really long-wearing, invest in a neutral lip liner. Charlotte Tilbury’s Lip Cheat in Pillow Talk and Iconic Nude will pair well under any nude lip color, whether it’s a Charlotte formula or not.

 

Lip Gloss

A few years ago, we probably wouldn’t have this on the list, but lip gloss has come back in a huge way. Many are choosing light, glossy formulas over the intense, liquid matte lipsticks of most of the 2010s. Lip gloss isn’t made like it was when we were kids; they’re light and wet-looking instead of sticky and goopy.

 

Setting Spray

Keep a setting spray in your arsenal for special events, long hours, and hot days. A good setting spray will make you makeup last longer while setting it down and getting rid of a powder-y finish. 

 

Brush Set

Having a basic set of makeup brushes will go a long way to creating basically every look you can imagine. Once you have a basic set, you can add as you need—a small stipple brush for cream blush here, a smudger eyeliner brush there. Brushes are certainly an area of your makeup collection that it’s a good idea to invest, but there are also tons of inexpensive, high-quality brushes out there.

Sephora Collection

Ready To Roll Brush Set

 

Beauty Sponge

A beauty sponge is a must if you prefer a dewy finish to your foundation and cheek products, or if you just want a super seamless blend. Aside from blending in foundation, you can use a beauty sponge to blend in blush, apply powder in a concentrated spot, tap out your highlighter, clean up the lines on your eyeshadow, and touch up throughout the day. Basically, the uses are endless. Make sure to wet your sponge and let it expand before using it; a dry sponge can hold extra product in the sponge (and no one wants to watch their expensive beauty products go to waste).

 

When you “completely forgot” about your Zoom meeting…

image source: Tim Rooke | Shutterstock

 

When you only hit snooze once…

 

When you just need to feel good on your weekly grocery run…

The post The Everygirl’s Capsule Makeup Collection appeared first on The Everygirl.

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